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Student Media of East Central Heritage Middle School

Big Baller Brand (BBB) Arrives in the world of Sports Apparel

2 min read

Big Baller Brand (BBB) is a company run by Lavar Ball. Founded in 2016 in Chino Hills, California BBB is an American company that designs, manufactures and sales clothing and shoes.

Big Baller Brand (BBB) products mainly consist of shirts, shorts, shoes, and hats. Los Angeles Lakers Point Guard Lonzo Ball has his own clothing line within BBB. Fun fact, everything in BBB cost at least over $100 the only thing that isnt are the hats.

Some would consider Big Baller Brand to be overpriced for what they are selling but from the words of Lavar Ball “If you want be a big baller you need to have big bucks so I guess it’s alright.”

In the words of Lavar Ball “Our mission is to provide a clothing line that is a reflection of what every Big Baller in the world expresses through what they wear. Big Baller Brand is a lifestyle for the latest apparel and fashion and design for any occasion.

Lavar Ball has used his company to not only make money and support his family but he is using it to build the brand of his three sons who play basketball and all aspire to be in the NBA.

“Big Baller Brand products look really cool but I think they are over-priced and do not last very long”-said Nicole Pruski (7th grader).  
Big Baller Brand is a small fish in the already huge pond of apparel companies to include Nike, UnderArmour, Adidas, Reebok, and a host of others. In order to compete with those industry leaders Big Baller Brand better be sure to bring in Big clients to endorse their merchandise.   


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